Discover the critical role of scale in determining the success of 5G in building a fully digitized world. In this post, we delve into the influence of scale on the wireless market and explore the factors that have led to its high consolidation. From spectrum allocation to the dominance of OEMs and the impact of content distribution, we uncover the challenges and implications of scale in the 5G landscape. Moreover, we examine the potential roadblocks faced by consolidated carriers when expanding into new markets such as industrial and enterprise solutions. With a focus on outcome-based thinking, we explore the need for integrators with expertise in bridging the gap between connectivity providers and tangible business outcomes. Join us as we navigate the complex interplay between scale, market dynamics, and the future of 5G in driving the digital economy forward.